Prevalence Of High Blood Pressure Essay - 1596 Words

Prevalence of high blood pressure has increased over time According to the data collected, diagnosed high blood pressure increased from 2010 to 2014. This rise in diagnosed hypertension can be attributed to varying combinations of genetic, environmental, and sociological factors (Blais, 2014). Specifically, dramatic increases in the prevalence of obesity and aging population demographics can account for a significant amount of reported high blood pressure. In Canada, severe obesity has increased 4-fold over the past 3 decades (Padwal, 2016). Particularly in industrialized populations, weight gain has been shown to yield several risk factors of hypertension, such as metabolic abnormalities and excess adipose tissue (Padwal, 2016). In addition to obesity, vascular stiffness is a primary physiological driver of hypertension in the elderly (Blais, 2014). Within the past five years, the aging population in Canada has steadily increased and is expected to grow exponentially within the next few decades (Padwal, 2016). Further potential triggers associated with the increase in hypertension include: chronic stress, sedentary behavior, elevated sodium intake, and alcohol consumption, among others (Blais, 2014). Trend towards seeking high blood pressure diagnosis The rise in high blood pressure diagnosis could also be attributed to a general growth of hypertension awareness in the Canadian population. Expansions in educational campaigns on both macro and community levels withinShow MoreRelatedPrevalence Of High Blood Pressure Essay1610 Words   |  7 Pagesfound for this indicator Prevalence of high blood pressure has increased over time According to the data collected, diagnosed high blood pressure increased from 2010 to 2014. This rise in diagnosed hypertension can be attributed to varying combinations of genetic, environmental, and sociological factors (Blais, 2014). Specifically, dramatic increases in the prevalence of obesity and aging population demographics can account for a significant amount of reported high blood pressure. In Canada, severe obesityRead More High Blood Pressure Essay1374 Words   |  6 PagesData from World health organization (2002), estimated that high blood pressure was the cause of death for more than 7 million individuals every year, affecting 972 million of world population which accounts for 26.4% in total, 26.6% of those are men and 26.1% are women. In addition 333 million of those in developed countries and 639 million in developing countries and responsible for 11% of all diseases burden in industrial countries, it also estimated to be the case of death for more than 20% inRead MoreHypertension : Risk Factor For Cardiovascular Disease1560 Words   |  7 PagesDr. Zuzana Bic I. Public Health Problem Hypertension, also known as high blood pressure, has become a major risk factor for several types of heart disease across the globe. In the United States alone, nearly 70 million adults have been diagnosed with this condition [1]. Hypertension is a condition in which arterial walls experience extreme force from blood flowing through; long-term force against artery walls will lead to more serious health problems such as strokeRead MoreRisk Factors For Developing Cardiovascular Disease896 Words   |  4 PagesIn today’s world, it seems there are a plethora of ailments. Diseases such as obesity, dyslipidemia, high blood pressure, and high blood glucose levels are a real concern for individuals. According to Prasanna Kumar (2011), the previously listed ailments are a cluster of individual illnesses that make up Metabolic Syndrome (MetS). Therefore, MetS is not accepted as a disease, rather a syndrome with numerous risk factors for developing cardiovascular disease (CVD) or diabet es. Lawrence LawrenceRead MoreRisk Factors For Developing Cardiovascular Disease895 Words   |  4 PagesIn today’s world, there is a plethora of ailments. Diseases such as obesity, dyslipidemia, high blood pressure, and high blood glucose levels are a real concern for individuals. According to Prasanna Kumar (2011), the previously listed ailments are a cluster of individual illnesses that make up Metabolic Syndrome (MetS). Therefore, MetS is not accepted as a disease, rather a syndrome with numerous risk factors for developing cardiovascular disease (CVD) or diabetes. Lawrence Lawrence (2013) stateRead MoreHealth Literacy Interventions And Its Impact On Diabetic Patient Health1454 Words   |  6 PagesLiterature Review Diabetes mellitus is a major public health problem in the US. High diabetic prevalence rates and negative health outcomes were linked with lack of health literacy among the population. Health literacy is necessary to create awareness and improve self management skills among the patients. This will help prevent diabetes and delay the complications associated with it through educated care choices and self management ability. This research focuses on health literacy interventionsRead MoreSchema of The Process of Studies1133 Words   |  4 Pagesabout prevalence and knowledge of physicians were clear as following: Hypertension prevalence increased ever more with age, with the exception of the oldest age group (≠¥75 years). In the youngest age group, hypertension was present in 7.8% of the population. The prevalence rate was 59.4% in the 65-74 age group[1]. The weighted national prevalence estimates suggest that 26.3% of all Egyptian adults 25 years of age and older were hypertensive [1]. Just (53.2%) had achieved controlled blood pressureRead MoreThe Causes Of Non-Communicable Diseases ( NCD )1117 Words   |  5 Pagescompared to high-income countries. With about three quarters of the global burden NCD deaths occur in LMICs (WHO, 2017). Cancers, cardiovascular diseases (such as stroke and heart attacks), diabetes, and chronic respiratory diseases (like asthma and chronic obstructive disease) are the main and most common types of NCDs affecting the global population (WHO, 2017). Hypertension is one type of NCD that also contributes to the burden of other NCDs like heart disease and stroke. Also called high or raisedRead MoreNational Health And Nutrition Examination Survey940 Words   |  4 Pagescardiovascular disease. Different surveillance methods are used to obtain reporting information regarding CVD. This information is beneficial to physicians, health care providers, and people in the community. It provides data that can be used to establish prevalence in different categories. It provides evidence and allows for issues to be prioritized. This is extremely important because different nations, states, counties, and cities are able to factors pertinent to their areas. The United States uses the NationalRead MoreCardiovascular Disease ( Cvd ), High Blood Pressure, Congestive Heart Failure1662 Words   |  7 PagesThis literature review will cover 20 different articles and journals pertaining to cardiovascular disease (CVD), high blood pressure, congestiv e heart failure, hypertension and other coronary heart disease among the Muslim community. Cardiovascular disease (CVD) is the decreasing of blood flow due to condensing and toughening of the arteries that supply blood to the heart muscles. A recent study found that every 33 seconds, there are death from CVD in the United States (ARA, 2004). The main problems

Scene paragraph Free Essays

The scene Is when Maroon arrives at the hotel. After checking In she Is Invited to have dinner with Norman. While she is getting settled Norman goes back into the house and Marion overhears He and his â€Å"Mother† arguing about Marion eating dinner there. We will write a custom essay sample on Scene paragraph or any similar topic only for you Order Now He instead brings the dinner down to her where they begin to talk. While talking she gives her opinion of what he should do with his mother because she is â€Å"very ill†. Throughout this scene you get an idea of how Norman feels about his mother, and why he feels like he need to be there for her. This scene to me relates to the movie as a whole because all of the things that the viewer was told during this part of the movie Is later explained at the end. How Normal’s mother dies 10 years ago but to customers, and to himself, he acts as If she Is still living. He also says that his mother couldn’t deal with the death of her boyfriend and Is having a hard time dealing with his death as well as Normal’s father. When In fact, Norman poisoned both the boyfriend and the mother. We also believe the mother to be doing the murdering but it has been Norman dressed in women clothes and a wig. The anatomy of the film I feel is in this scene but is slowly broken down and explained more in depth throughout the remainder of the movie. Taxi Driver The scene begins at the diner where the scabies meet usually meet for coffee while on shift. Travis follows the Wizard outside as he leaves and sparks a conversation with him eluding to the fact that he has thoughts In his head that he wants to act on. These thoughts are to kill someone. This scene plays a large part to me In this film because this Is where I believe the turning point for Travis Is. Throughout the entire vie he feels uneasy because he is searching for something, searching for his place in this world. His major issues lie with the scum that pollute his city and the fact that no one is doing anything about it. This scene is where Travis begins to come to the realization of what his purpose and that purpose is to fight those that are polluting the city. He can not and does not fight everyone but his finds a way he can combat this and takes advantage of this. All in the name of helping another person become a better person by convincing Iris to go back to her parents as well as getting rid of a ewe gangsters and pimps who help pollute the city. The Wizard of Oz This scene Is towards the closing of the film. The Wizard has granted all wishes he has promised to Scarecrow, Tin Man, and The Lion and now Dorothy is awaiting to where the all of the townspeople of Emerald City are gathered. Toto Jumps out his basket to chase a cat and Dorothy chases after which in turn causes her to miss the ride home. She begins to get distraught because she does not know how she is going to get home until The Witch Of The North appears and informs her on how to get home. I believe this scene relates to rest of the movie because it culminates everything that has happened in a few minutes. At this point Dorothy realizes she had the power all along to go home. The entire story was about characters going to see the Wizard to get something that each of them possessed all along. Dorothy possessed the power to go home whenever she chose to. Scarecrow wanted a brain but was intelligent already and was on display throughout the film especially when they battled the witch. Tin Man wanted a heart, but showed characteristics of having a heart all throughout the film. Showing love, caring, and being compassionate. And the Lion wanted courage, but didn’t realize that it took courage to take the Journey to the wizard, and courage to save Dorothy. Dances With Wolves The scene is where Let. Dunbar is and the Indian arrive at their living area at night and he tells him that he is full. The Indian begins to check out Let. Dunbar Jackets and he asks if he would like to wear it. The Indian puts the Jacket on and as a gesture of goodness exchanges with him a tribal necklace. Let. Dunbar replies â€Å"this is a good trade†. They enter the tent where they all eat, Joke and laugh. Let. Dunbar see’s one of he tribesman wearing his hat that he wants back. The Indian does want to give it back but in turn is convinced to give something to Let. Dunbar as a gestured of goodness. The previous Indian who Let. Dunbar exchanged his Jacket with replies â€Å"good trade† after the exchange as a sign of comedy. This scene is where I feel Let. Dunbar begins to feel comfortable in his new place in life and begins to really feel comfortable with the tribe that he is around. One characteristic of this movie is transitioning and I feel this particular scene shows a piece that contributes to Let. Dunbar transition. Raiders of The Lost Ark The scene begins when Indiana and Marion are trapped in the area where they have found the ark to be. They are in a below ground tomb area that is filled with thousands of snakes. Indiana seems to have met his doom by being trapped in this tomb when the concrete cover is put back on top of the entrance traps he and Marion inside with the snakes. The rope Indy used to lower himself has been removed and the entrance seems to be over 50 feet high. With the fire from their stakes dwindling they are having a hard time keeping the snakes away. Indy notices that more snakes are entering their area from a wall that has drawings carved into t. They are entering through the eyes of the carvings. Indy believes that their must be something that is allowing more and more snakes to enter on the other side. He then devises a plan which has him tip over a giant statue that is in the tomb to crush escape from their demise. This scene to is one example of the reoccurring action throughout the entire film. Indiana seems to always find himself in sticky situations and it does not look promising for him to prevail. Somehow though, Indy always uses his tools or what’s around him to escape any situation, even those that seem like their s no way to prevail. This is what make the movie interesting because you are rooting for Indy and hate to see him not prevail, and then somehow he does which in turn allows him to continue on his quest of securing the Ark. Pearl Harbor This scene begins at the hula lounge where men and women stationed at Pearl Harbor occasionally attend to catch a drink with their buddies. This time is different thought because Raff is now in attendance. Everyone within the Reef’s unit, including his best friend Danny, believed him to be dead after he volunteered for an overseas mission and his plane was shot down. No word on Reef’s status or his whereabouts were given for over 3 months. During this time while Danny was attempting to console Evelyn, Reef’s girlfriend (or ex- girlfriend since he was believed to be dead), but during this time they both began to fall in love with each other. The situation has now became extremely complicated due to the fact that Raff is now ‘back from the dead† and is having to deal with Danny and Evelyn relationship. Words are exchanged and the two break out into a fight that causes a large brawl at the lounge. The Amp’s show up and the two set aside their difference and Danny pulls Raff away from the crowd so they both can get to safety. This is a small portion of a longer and more major scene but this small portion acts as an indicator for me throughout the entire film. The attack came as a surprise to everyone. A lot of casualties were witnessed. But the reason more casualties were not suffered because individuals were able to put issues aside and come together for a greater purpose. So many different people came together to aid the injured, to help the war effort by firing weapons first hand or flying planes to subdue the attack that could’ve gotten worse than it already was. How to cite Scene paragraph, Papers

Marketing & Management for Fashion Branding - myassignmenthelp

Question: Discuss about theMarketing Management for Fashion Branding. Answer: Introduction The report discusses the management of marketing considering the business organisation Nestle and its product Maggi available in Nigeria. A brief description of the company and its major product will be illustrated. The marketing strategy will consist of the product differentiation, proposition of value while the marketing mix strategy will identify the major components including product, price, place and promotions to make Maggi successful in the competitive environment of Nigeria. Lastly, few recommendations have been provided to make sure that Maggi makes a comeback and keep the customers satisfied by fulfilling their nutritious needs effectively (Armstrong et al. 2015). Company background Nestle, Nigeria is one of the most popular and establish business organisation specialised in health, nutrition and beverage products. It falls within the food processing industry, and it has an operating income of over 13.16 billion and revenue over 89.46 billion. The mission of the company is "Good Food, Good Life" and it has provided good quality nutritious choices to the customers of Nigeria for fulfilling their needs and preferences. Being one of the largest food and Beverage Company, it serves customers not only in Nigeria but all over the world (nestle-cwa.com 2017). The company has more than 2000 brands that have been categorised from global icons to local choices. Products and services description One of the most popular culinary products is the Maggi, which has managed to make millions of people happy because of its convenience in cooking and getting it as a nutritious food within quick time. The demands and preferences of customers are changing, and so they prefer products that consist of simple and understandable ingredients that require less processing and can be locally produced as well. Maggi is a product that makes the company differentiate itself from other company products, and it has played a vital role in contributing to the needs and preferences of people within the Nigerian society (Berthon et al. 2012). The company competes with Nissin, which delivers noodles, i.e., Top Ramen while there are other business competitors like Honeywell, Indomnie, etc. that provided noodles as well. Marketing strategy It was seen that after the debacle, where Nestles Maggi was found to contain harmful particles, the product had been re-launched though most of the damages were already done. There is huge competition in the market and competitors like Honeywell and Indomnie have taken the market by catching up most of the revenues of Nestle. The market share for Nestle also fell, which made the company re-launch the product and plan for effective marketing strategies to capture different market segments and attract more customers (Best 2012). The marketing strategy enabled to position the product as a convenience product that is easy and quick to prepare and has been positioned in the Nigerian market to target the working people (Hollensen 2015). Marketing mix of Nestle, Nigeria Product Maggi, being one of the major product offered by Nestle in Nigeria is categorised into soups, sauces, instant noodles, etc. The products are available as vegetable atta or oats noodles, cuppa mania, etc. The seasonings include combining various spices and flavours to give an enriching taste that can meet up to the quality standards and satisfy the demands and preferences of Nigerian customers with ease and efficacy (Huang Sarigll 2014). Price Nestle has provided its product, i.e., Maggi by maintaining the cost-based pricing strategy to enable competitive prices through compensation of higher products volumes. The company has maintained consistency in the prices of products, which has helped in capturing most of the market share through maintenance of highest quality standards as well. Place The products are available in various supermarkets in Nigeria and advertising, as part of the promotional strategy has further helped in creating brand awareness and establish a strong brand image to attract and retain customers too (Morgan 2012). The products are delivered at the local stores too, which has created ease for customers to buy Maggi from anywhere in Nigeria. Promotion The advertising activities have helped in promoting the products, and this has enhanced the brand image and identity, furthermore retaining the existing customers with ease and efficiency. Maggi has offered discounts, and with the help of celebrity endorsements, the product has created a sustainable place in the market (Wiedmann Hennigs 2012). Implementation of marketing strategy The marketing strategies are facilitated by promoting the product through the distribution of free samples and including social media to gain customer awareness. The objective is to capture a wider market segment and fulfill the needs of every market segments. The targeted market segments are attracted with the introduction of all new Maggi vegetable atta and oats noodles. Nestle has implemented the product differentiation strategy for making the products differentiable from the similar kinds of products offered by other companies like Honeywell and Indomnie (nestle-cwa.com 2017). From the marketing mix components, it could be understood that promotion has helped the company to expose its value offered to the customers and make them know about the benefits that will be gained by purchasing the product. The marketing strategy is implemented by considering the social media as an effective platform to create better brand awareness and influence the buying behaviours of consumers, thereb y increasing the sales revenue, maximize the profit level and gain the competitive advantage in business too (Huang Sarigll 2014). Recommendations to resolve issues regarding marketing and management The promotions were not done properly in Nigeria during the certain situation, and so it is important for Nestle to support various public commitments by aligning with the sustainable development goals and objectives. Maggi is recommended to check the products properly and even the packaging process to ensure that the products' quality is maintained. It is also recommended that Maggi managing deals and agreements with the e-commerce websites to make a good comeback and ensure that the packets of noodles to be sold much before its official comeback. Management of partnership between Nestle and Ministry of Public Health is recommended for organising a form for nutritious challenges and ensure that the marketing activities are managed properly. Lastly, management of quality is recommended to make a comeback successful and enable satisfaction of customers. Conclusion The background of Nestle showed that the product named Maggi had managed to remain competitive and it helped in the creation of a good relationship between the business and its customers. The strategy of marketing was implemented to create a sustainable place in the Nigerian market, and for that, the marketing mix strategy had been used, which illustrated the product itself, availability of the product at supermarkets, the prices and promotional activities managed. The marketing strategies were implemented by considering the product differentiation, inclusion of social media and identify the marketing mix elements too. Lastly, few recommendations provided were the maintenance of quality by checking the packaging of products, deals managed between Nestle and Ministry of health, etc. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Pearson Education. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), 261-271. Best, R. (2012). Market-based management. Pearson Higher Ed. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. nestle-cwa.com. (2017). https://www.nestle-cwa.com. Retrieved 27 October 2017, from https://www.nestle-cwa.com/en Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. Morgan, N. (2012). Time for mindfuldestination management and marketing. Journal of Destination Marketing Management, 1(1), 8-9. Wiedmann, K. P., Hennigs, N. (Eds.). (2012). Luxury marketing: a challenge for theory and practice. Springer Science Business Media.

Why use of laptops should be banned during classes

Table of Contents Introduction Advantages of using of laptops in class Disadvantages of using of laptops in class Discussion Conclusion Reference List Introduction Contemporary educational institutions have incorporated the use of technology in their pedagogy. This has attracted immense research from education scholars, who seek to establish the effectiveness of the use of technology tools like laptops and the internet in the classroom. It has thus been established that the use of laptops in classroom by both students and their instructor has counterproductive effects with the down-side being weightier than the benefits.Advertising We will write a custom essay sample on Why use of laptops should be banned during classes specifically for you for only $16.05 $11/page Learn More Despite this fact, a number of educational institutions still allow students to use their laptops in taking class notes. This has led to the decline in the average performance o f students since the use of laptops in class is more likely to make students get fewer benefits from class work. This paper is an exploration of both the benefits and the shortfalls of using laptops in a classroom environment. Advantages of using of laptops in class The use of laptops in class has a number of advantages. Research has shown that with the use of laptops in class, students are normally highly motivated. This is because students like technology like laptops and the internet. This is an advantage because students will have the zeal to attend classes and participate in classroom activities. Studies, therefore, showed that, in classrooms where laptops and the internet are used in instructing the students, student attendance of classes was better than the attendance of classes in which there were no laptops. Research has also shown that the use of laptops helps students to maintain their levels of performance since it is unlikely for the students to lose motivation in class work (Carrie, 2008). This is as contrasted with a classroom with no laptops, in which student performances tend to fluctuate. Another importance of using laptops in class is that in some situations, laptops offer the best means for instructions. For instance, in a classroom where an inquiry process is needed by the instructor, laptops would be most appropriate. The use of laptops has also been credited with improving the extent to which students are equipped with project-based skills (Yvonne, 2004). It is also important to note that in some courses/majors, the use of laptops and computers in general cannot be avoided. For instance, it is virtually impossible for a Computer Science class to be conducted without using laptops in classroom.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, even if some theory classes may be conducted without the use of laptops in this case, practical classes m ust embrace the use of laptops in order for them to have the desired effect on the students. Thus as much as laptops may affect student performance in some cases, in other cases heir use is mandatory. However, a number of other studies have shown proved that the use of laptops in class in disadvantageous. Disadvantages of using of laptops in class Both instructors and students encounter a number of problems in the classroom when they decide to attend classes with their laptops. One of the problems that come with attending classes with a laptop is lack of concentration in class. This is obviously expected since the student will be, at times, too engaged with the laptop that it will be impossible for him/her to concentrate. One of the activities that will possibly make students lose concentration is browsing of information on the internet. However, it is easy for the instructor to spot students who engage in surfing the internet since the students will most likely concentrate on the l aptop screen, without using the keyboard. A good way to ensure that students do not lose concentration as they surf the internet is to walk around the class while teaching. Students may also lose concentration in class if they get engaged in instant messaging on the internet. This is normally a big problem since the instructor will be unable to detect it as the students will appear as if they are taking notes. Moving from one point in the class to another, behind the students, and checking the applications that the students are using will make the instructor help most of his/her students to concentrate (Timmer, 2009). It is also of essence that the instructor makes a tactful request to the students when he/she notices that they are chatting on the internet. This will make the students fear disobeying the instructor. Another issue that comes with using laptops in classroom is the issue of legitimacy or credibility of web sites that the instructor uses with students in class. Some of the websites that an instructor may decide to use in class for discussion purposes may not be scholarly sources. Despite this fact, the students may become so enthusiastic about the web sites that they treat them as scholarly sources, and thus they spend too much time in them (Carrie, 2008). This may ultimately affect their overall performance. If an instructor is not careful with the way he/she uses laptops in his/her pedagogy, the instructor may overly depend on the laptops. This is disastrous since a class in which every exercise is done using laptops will not have a holistic approach to learning. This lack of a holistic result in such teaching will be as a result of insufficient time for other classroom activities like group discussions, and possibly role playing in skits (Hampton, 2004).Advertising We will write a custom essay sample on Why use of laptops should be banned during classes specifically for you for only $16.05 $11/page Learn More The u se of laptops connected to the internet also poses a great challenge to instructors who are not technology-savvy. In order for such instructors to be effective, it is of essence that the instructors also take classes on how to effectively use technology. This may take too much of their time that it may affect the time that the instructor spends with his/her students. The performance of the students may, in turn, be affected negatively. Discussion More and more educational institutions are using laptops and the internet in their classroom. This has led to popularity of educational research skewed towards the use of technology in class. Virtually all the studies conducted on this subject show that the use of laptops in class has counterproductive effects on the students using the laptops. As much as it motivates them to attend classes, maintaining a high level of student presence during classes, which may in turn translate to better and more steady grades, it also poses a number of th reats to the academic welfare of the students using the laptops in the classroom (McLain, 2009). From the discussion above, it is evident that the benefits of using laptops and the internet in the classroom are less than the treats that the use of laptops in class poses to the academic welfare of students. Despite this, many instructors are still allowing their students to enter classes with their laptops that are connected to the internet. It is of great essence that instructors analyze the benefits and shortfalls of allowing students to use laptops in their classrooms and take the necessary actions to preserve the academic welfare of the students. For instance, in a situation where some of the tasks that the instructor wants to illustrate to students require the use of computers, the instructor may decide to allow the students to enter the classroom with their laptops. However, the instructor should be very alert to monitor how the students are using their laptops. On the other ha nd, if the students want to just use the laptops in taking notes, it is advisable for the instructor to deny them the chance to enter the classroom with their laptops. This is due to the aforementioned shortfalls of attending classrooms with laptops. In the same way, instructors should avoid coming to class with laptops unless it is extremely important to do so. This is because, like the students, the instructor may also lose concentration as he/she teaches. For instance, the instructor may forget to close some interactive programs/applications which may require his/her attention while in the classroom. For instance, if the instructor was using an instant messaging application before coming to class, and he/she forgets to close the application, a message may be sent while he/she is in class.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This may make him/her stop what he/she was doing to read the message, and thus class activities will be substantially interrupted. Additionally, the instructor may also be tempted to use the internet while in classroom (Cole, 2007). For instance, while teaching, he/she may miss a point and be tempted to look for it on the internet while in class. The instructor may also be tempted to surf the internet when students are busy working on assignments. This will limit his/her ability to help them when they get stuck. Laptops should thus be used by students and instructors outside the classroom even if they use them for academic purposes. The only exception to this is if the materials being covered in class require the use of computers for the students to better understand what is being taught. Conclusion As evidenced in the discussion above, there is a great need for educational institutions to establish the extent to which they can allow students to productively use their laptops in cla ssrooms. This is because an alarming number of these institutions operate in total or partial disregard of the dangers that are posed by allowing students to take class notes using their laptops. In spite of the advantages that may accrue due to this practice, academic institutions should consider the fact that the advantages are fewer and less serious than the disadvantages of the same. Students may also go to an extent of extending their addictions to the classroom. Some may be addicted to online chatting, others may be addicted to music, and there may even be others addicted to pornography. The availability of the facilities to view these things in the classroom could have a devastating effect on the performance of the students, which could make an educational institution unpopular. In cases where laptops must be used, like in Computer Science practical classes, instructors should be very alert. This will ensure that students are effectively monitored during such classroom sessio ns. Reference List Carrie, B. (2008). In-Class laptop use and its effects on student learning. Computers and Education, 50 (3), pp. 906-914. Cole, D. (2007). Laptops Vs. Learning. Web. Hampton, S. (2004). Miracle or Menace: Teaching and Learning With Laptop Computers in the Classroom. Educause Quarterly, 3(1). 10-17. McLain, L. (2009). Is Permitting Student Use of Laptops in Class a Good Idea? University of Baltimore School of Law. Timmer, J. (2009). In-class laptop use sparks backlash, possibly lower grades. Web. Yvonne, B. (2004). Laptop Computers in the K-12 Classroom. Web. This essay on Why use of laptops should be banned during classes was written and submitted by user Sierra Humphrey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Dorian Gray essays

Dorian Gray essays By interpreting Oscar Wildes The Picture of Dorian Gray on the allegorical rather than the literal level, the portrait never physically changes, but rather it simply represents the progressive degeneration of Dorians soul. Wilde creates several references and uses many symbols, so that the reader may be able to interpret it in this manner. In the preface, Wilde set the premise for the rest of the novel by stating All art is at once surface and symbol. Wilde wished to say that any art form may have two sides. The first side consists of the literal meaning. The second refers to the figurative level: the subjective perception that allows for interpretation into an underlying meaning. Consequently, this statement confirms at once that there is this surface and symbol present in the novel. Alluding this to the portrait of Dorian Gray, there is a definite connection. Aesthetically, it is nothing more but an excellent piece of art, portraying a young and handsome man. Upon a more scrutinizing eye however, one may be able to see a parallel between the portrait and the conscience or soul of Dorian himself. However, opposing arguments might state that the portrait actually changes; that it was a result of Dorians wish to be always young and the picture to grow old. Additionally Dorian would give [his] soul for it. This may also be interpreted in a different way. Every reference to a change in the painting can also be placed in the same context as the blemishing of Dorians own soul. If an individual can assume that something supernatural is physically changing the painting, would it not be more plausible to state that Dorian merely reflected on the state of his own soul and used the portrait as a conduit for doing so? Another argument literal interpreters might state, is the question of why Dorian conceals his picture if no transformation occurred. Als...

A Rekindled Hatred for Muslims in American Sniper, a Movie by Clint Eastwood

A Rekindled Hatred for Muslims in American Sniper, a Movie by Clint Eastwood In December, 2014, American Sniper did phenomenally well in the box office. Critics hailed it for its strong, sympathetic message for our nation’s finest. The story followed Chris Kyle, in a biographical depiction of a real soldier who served in Iraq. Kyle had done well for himself, coming home a decorated veteran with a kill count innumerably high for his line of work, and even writing a successful novel that would be later adapted to the film. It did well in the box office with 547 million dollars, and it consistently took home a 7.2 with most reviews. The film received one oscar and 17 other awards. The American public, for the most part, took the movie as a brave depiction of an American hero, a man who had saved countless American lives, and inspired respect for our nation’s military in a new way. There was another interesting effect that came out of American Sniper as well: A refreshing hatred for Muslims in America. American Sniper did do it’s best to inspire faith in our military. Truly, it did, and that’s best exemplified by the fact that they portray Chris Kyle as a respectable human being, and not just some freak who took honest pleasure in killing human beings and beating animals. If you’d like a source for some of those wild claims I just made, you needn’t look further than his own book. In it, Kyle relays some wonderful anecdotes about how he harassed Iraqi civilians, or how giddy and ecstatic he was for ending two human being’s lives with the same shot. If it sounds like I’m passionate about the subject, it’s because I am. I don’t believe that Chris Kyle’s job was to kill good men, truly I don’t, but I also understand that war and conflict of that nature has a very clear duality to it. The reason children run into crowds with bombs strapped to their chests, or men fly planes into buildings and take 3,000 lives in the process, is because they were raised out of fear and hatred by those who wished for them to be pawns in a greater cause. The people who fought back in Iraq were in many cases terrorist forces backed by Al Queda, but in others they could have just been the Iraqi military defending their country after US forces invaded on the premise of WMDs that never existed all of which was just a front for the obvious siege of their oil. Kyle’s book glorifies the death and destruction of all Iraqi way of life, and that message managed to seep its way into the film adaptation with no problem. It spread this irrational fear of Islam as a religion that has no other forms but radicalized. It tainted the already damaged image of Muslims in America by painting them to be as untrustworthy as the Muslims portrayed in American Sniper which, by the way, there were no trustworthy Muslims in American Sniper. The film is deliberately set up to make them all conniving backstabbers whose purpose is to de stroy the American way of life, hamburgers and all. It’s a disgusting, vile portrayal of the Iraq War and Chris Kyle’s persona but America loved it. They ate up that war propaganda and spawned a few like-minded individuals to presumably follow in Kyle’s footsteps.

How important is it for China to train a substantial number of Essay

How important is it for China to train a substantial number of accountants in the near future - Essay Example The need to train more would continue because China would be relentless in pursuing economic reforms. The pursuit would attract more foreign investments and encourage more Chinese companies to expand overseas. China President Hu Jintao indicated that there will be no turnabout from the economic reforms and opening - up in the past three decades that made China achieve "the historic transformation from a highly-centralized planned economy to a robust socialist market economy and from a closed and semi-closed society to one that fully embraces the world." President Jintao spoke before the 13th economic leaders meeting of the Asia-Pacific Economic Cooperation in Peru in November 2008. "We are keenly aware that China remains the largest developing country in the world," Jintao said, "and the difficulties and problems we face in the course of development are rarely seen elsewhere in terms of both their scale and complexity." (Xinhua, http://english.peopledaily.com.cn/90001/90776/90785/6538647.htm, accessed December 6, 2008) Rapid economic growth would require companies to hire external auditors, financial consultants, tax experts and their own internal accounting staff. Training more accountancy manpower would be part of the financial infrastructures of corporations, said Cui Jianmin, president of the Chinese Institute of Certified Public Accountants (2004). "As China adopts a more pro-active approach to attracting foreign investment, there will be a need for auditing, asset valuation and financial advisory services. As China adopts international practice in the field of banking, securities and insurance, it will lead to an increase in demand for accounting firms with a competitive edge. And as China's capital market and bank loans market for small- and medium-sized enterprises also develops, there will be a need for more auditing, capital verification, asset valuation and consulting services. " (Cui Jianmin, interviewed, April - June 2004, Australian CPA Network, , http://www.cpaaustralia.com.au/cps/rde/xbcr/SID-3F57FECB-A56CA432/cpa/network_cui.pdf, p. 18 - 19, accessed December 6, 2008) The importance of training more accountants is illustrated in China's stock exchanges. Listed companies need accountants who can render credible financial information and disclosures for the use of investors and not for taxation authorities. Until 2007 when government mandated new accounting rules, accountants were influenced by tax regulations designed to make sure corporate taxpayers would not minimize their tax payables. Consequently, according to the International Finance Corp. in a study, incomes were overstated and allowable deductions were disallowed. "This explains the apparent paradox that despite a rigid accounting system, enterprises have strong incentives to use loopholes in the system to meet profit targets," the IFC reported. (IFC, Role of Stock Markets and Information Disclosure in the Corporate Governance of Listed Companies http://www.ifc.org/ifcext/publications.nsf/AttachmentsByTitle/CorpGovernanceinChinaChp5/$FILE/CGinChina_Chp.5.pdf, p. 14, accessed December 6, 20 08) A broker, interviewed by the Financial Times, complained about the low quality of financial information available to investors. "The level of disclosure is not good," said

Something to change in our university Essay Example | Topics and Well Written Essays - 750 words

Something to change in our university - Essay Example In this regard, there is a lot that NYIT is doing well to help international students adapt to education in the United States. For instance, NYIT has made orientation a mandatory program for all students, regardless of whether they are native of foreign students. This program is designed to ensure that the students have a smooth transition to the university. The students get to explore the campus and learn about the valuable resources that are available to them. They are also taught about the activities and general campus life that they should expect to experience while studying at NYIT. The orientation programs give them the opportunity to participate in social events, familiarize themselves with the campus environment, and meet other members of the institution. NYIT is also doing well by working in collaboration with other agencies with the aim of helping international students adapt to education in the United States. One such agency is Education USA. This agency is known for assisting international students learn about the educational opportunities available to them in the United States. NYIT ensures that international students meet with their international student advisors upon arrival at their specific campuses. The advisor is very instrumental in helping the students ensure that they have complied with the admission requirements before they are allowed to report to class. Despite all the above, there are a number of services that have been both difficult and unsatisfactory for me and other students I know. For instance, requiring international students to provide a notarized affidavit of support and bank statement to demonstrate their financial ability is somewhat unfair and an infringement of privacy because I believe that a student applies for admission knowing that the ability to pay fees is not in question. This can be improved by simply requiring one to state who shall be responsible for paying their fees. Also, the

The Sacrifice Essay Example for Free

The Sacrifice Essay The notion of sacrifice within most religions acts as not only a show of faith but also as form of tribute to past biblical stories. From Islam to Judaism to western Christianity, various religions, even those in conflict with each other, share the significance of certain sacrifices that are still honored and hold relevance to this day. Of the more prevalent occasions is the willingness of Abraham to sacrifice his son to show submission to God’s command. Though the details vary from one religion to the next the importance and power of the event remain strong to these communities. Each of these four religions have a different account or play a different part in the story. The Muslim community celebrates Eid al-Adha to honor Abraham’s willingness to sacrifice his first born son Ishmael. To commemorate this near sacrifice, Muslims willingly sacrifice their best domestic animals as Ishmael was spared with a goat taking his place. The meat is split into three sections with the family keeping a third and the other two thirds going to friends and family and the less fortunate, respectively. Those taking part dress in their finest clothes and have specific prayers for the event which lasts four days with a total of 23 prayers. The name Eid al-Adha translates to â€Å"festival of the sacrifice.† In Judaism the story is slightly different. The story of the Akedah, or the binding of Isaac, is relatively the same except that instead of Ishmael, the son to be sacrificed is Isaac. This is seen as a test God had placed upon Abraham to measure his faith. As Isaac was about to be sacrificed, God stepped in and stopped Abraham offering a ram in his stead. Christianity agrees with this story but adds that Abraham was willing to sacrifice his son due to his faith that God would then resurrect Isaac. Christianity also says this sacrifice either took place at the Temple Mount or at Calvary,  where Christ was crucified. As mentioned earlier, due to the fact that the Quran does not give a name to the son to be sacrificed, the Muslim religion has speculated that the son was Ishmael. Despite different takes on the episode it is clear that each of these three religions holds powerful meaning and importance for this would be sacrifice or at least for the faith Abraham had in God to be willin g to commit this sacrifice. In addition to these similarities, there is also the question of the Temple Mount in Jerusalem mentioned earlier. As stated before, the Christians believe this site as a possible backdrop to Abraham’s sacrifice as well as the site where Jesus was found as a boy by the Jews. Due to this belief, many Christian pilgrims flocked to this site to worship in the place where â€Å"Jesus walked.† This led to hostility from Muslims which sparked the crusades by the Roman Catholic Church. Christians believe the temple will be rebuilt for the second coming of Christ. The Jewish believe that the Temple Mount is the place where God rested after creating the world and gathered â€Å"dust to create Adam.† They believe this to be holiest place on Earth and all prayers should be focused in its general direction. In Islam the Temple Mount is held as the site where Muhammed made his journey to Jerusalem and ascent to Heaven. He also instructed his followers to face to face the mosqu e during prayer similar to Judaism. Due to the holy significance to so many different religions, the Temple Mount has been the scene for many conflicts throughout the ages. As early as the crusades but more notably in the Arab-Israeli conflict. Both groups see this site as belonging to their religion and are willing to sacrifice themselves in order to retain possession of it. The poem Parable of the Old Man and the Young by Wilfred Owen tells the story of Abraham’s trial. Where the poem differentiates from the story in the Bible is what takes place after God intervenes to spare Isaac. Instead of Abraham sparing the boy for the ram he sacrifices Isaac anyway thus â€Å"half the seed of Europe, one by one.† This implies that anyone with faith in God should possess the willingness to also make sacrifices to show that faith. The actual killing of one’s first born is not exactly what is implied but that one must be willing to sacrifice some important aspect of their life to prove they possess that faith. Works Cited

Analysis of The Time Machine Essay -- essays papers

Analysis of The Time Machine The Time Machine by H.G. Wells is considered a â€Å"classic† in today’s literary community. I also believe that this novel is a good book. It was an interesting story the first time I studied it, and I have found new ideas each time I have read it since. It is amazing that such a simple narrative could have so many complex ideas. Unfortunately, some do not take the same position that I do. They cast it off as a silly little novel that deserves no merit. Obviously I disagree with these critics. The Time Machine follows the criteria that I believe a good novel should have. A good novel should include an element of fantasy and should stimulate ideas in the audience that they never came to realize before. The aspect of good versus evil should also be incorporated into a novel, mainly to capture the reader’s attention. If readers find themselves rooting for a particular character or set of characters against another, they become involved in the novel. The chara cters should also be realistic so the audience can relate to them. The Time Machine follows these criteria with few exceptions. Why should this novel be looked at now, 100 years after it was written? The Time Machine is a science fiction novel that has a much different view of the future than the view that is commonly held today. Modern society foresees the future as a technologically advanced society that would make our present society look primitive. Many movies today portray this view of the future. Wells’s view of the future is the antithesis to the one that is held today. The regression of society is rarely discussed as the future. The idea that human beings have reached their progressive and evolutionary peak could be an actuality. The Time Machine could be a possibility for the future despite the universal belief that humans still have a long way to progress. Neither technology nor peacefulness exists in the future that The Time Machine portrays. Wells apparently has a grim outlook for what society will evolve to in the future. Wells introduces a meta-utopia or a dystopian future, which is, to say the least, a radically unique idea. A meta-utopian society is one that regresses instead of progresses. The protagonist of the book, the Time Traveller, builds a time machine and travels to the year 802,701. The landscape that he relates to the reader is a he... ...he realism of the novel. The one character that is realistic is the Time Traveller. He is an integral character the audience identifies with. He is not portrayed as a crazy scientist performing a maniacal experiment. Readers can see themselves as the Time Traveller. He is a normal guy that happens to travel through time. Without the realism of the Time Traveller Wells loses the audience. The Time Machine still holds the same appeal today as it did 100 years ago. The essential elements for a successful novel are incorporated into Wells’s greatest work. He is able to keep the audience interested and has set the precedent for the science fiction genre. The use of a time machine has been used in movies and other novels throughout the years. The idea that one can travel through time is a concept that appeals to many and to our memories of the past. As children, we would pretend we were some sort of hero that would have great adventures. The Time Machine’s premise is similar to these childhood fantasies. The Time Machine remains popular because of its introduction of new ideas of the future, and the fantasy that it portrays brings the reader to a world quite different than our own.

The current business environment is characterized

The current business environment is characterized by intense competitive rivalry and businesses have to undertake aggressive marketing initiatives in order to counter this threat. The importance of marketing in ensuring that a business organization can develop and maintain a competitive edge is growing exponentially.Corporations are now pouring millions into their promotional campaigns in order to create an image for themselves in the customer mindset. This trend of massive financial resources being thrown into marketing is particularly evident in the area of sports marketing. In this area, massive opportunities exist in terms of public relations events which have global reach.Thus any corporation that can have its logo associated with events like the Olympics which are broadcast throughout the world stand to gain substantially out of investing in the rights to have its logo associated with the event. This is called corporate sponsorship. However the benefits of corporate sponsorship have led to the rise of unethical marketing practices called ambush marketing.Ambush marketing is defined to have taken place when a marketer has its products associated with a sports event without having paid for any of the rights to association (cited in Ironside, 2007). Thus the ambush marketer enjoys all the benefits of being a legitimate corporate sponsor without paying a cent.The trend of ambush marketing has been growing steadily in the last few years as shown in figure 1. As shown in the figure, sports organizers have been experiencing massive revenue losses as result of the phenomenon of ambush marketing which keeps going strong despite efforts to counter the threat.The threat is particularly detrimental because the actual corporate sponsors have hardly anything to gain by seeking recourse to legal means because courts usually rule in favor of ambush marketers.This happens because ambush marketers never engage in any activities that could be defined as infringement of inte llectual property rights (cited in Meenaghan, 1996). Ambush marketers operate through hints and allusions which do not qualify as infringement of rights in legal vernacular.As a result corporate sponsors have to devise pre-emptive strategies on their own and this adds to the cost of buying rights to the sponsorship (cited in Uphoff, 2006).The process of devising counter strategies requires an understanding of the ways and means by which ambush marketers take advantage of their opportunities. However there are so many ways and means in this regard that it is difficult to develop contingency plans for all of them.There are at least six recognized opportunities which ambushers take advantage of from time to time such as purchasing broadcasting rights to an event or broadcasting time around the time of the event broadcast, sponsoring an event other than the organizing body, purchasing advertising space, thematic advertising and counter attraction (cited in Crompton, 2004).What all of th is means is that if the trend of ambush marketing is allowed to go on unmitigated, it will discourage corporate sponsors from sponsorship spending and major sports events will lose an important source of revenue. Therefore sports property owners have the duty of making ambush marketing difficult and expensive for the competitors of official corporate sponsors.ReferencesAaker, David A. (2004). Strategic Market Management. McGraw Hill/Irwin.Crompton, John L. (2004). Sponsorship Ambushing in Sport. Managing Leisure, 9, 1-12.Ironside, Sue. (2007). Combating Ambush Marketing. NZ Marketing Magazine, 26, 26-27.Retrieved March 15, 2008 from Business Source Elite database.Kolah, Ardi. (2005). Essential Law for Marketers. Prentice Hall.Kotler, Philip., and Gary Armstrong. (2005). Principles of Marketing. Prentice Hall.Meenaghan, T. (1996). Ambush Marketing – A Threat to Corporate Sponsorship. SloanManagement Review, 38, 103-13. Retrieved March 15, 2008 from Business SourceElite databas e.Uphoff, Boris., et al. (2006). Kick-off to Ambush Marketing at World Cup. ManagingIntellectual Property, 156, 91-92. Retrieved March 15, 2008 from Business Source The current business environment is characterized The current business environment is characterized by a considerable level of uncertainty and therefore businesses have to continuously reengineer their internal processes in order to build and maintain a sustainable competitive advantage.In this respect, the critical success factor is to build an organizational culture that is built to change. This is a critical consideration because, given the high level of uncertainty, the management in a business organization is no longer in a position to forecast future changes meaningfully.Therefore the organizational structure must be flexible enough to absorb unexpected changes. The question that should be answered is how this flexibility can be built into the organizational structure. In this respect, it is the duty of the management to build the right performance management system.Through this system the management can communicate with the employees regarding which aspects of their work are vital to the strategic focus of the organization. T he right performance management system is a critical consideration in terms of addressing issues related to employee motivation and empowerment.Capital One is empowering its employees through dissemination of information and by maximizing the surface area. This enables the employees to link their work to the strategic focus of the organization (cited in Zairi, 2005).The fact of the matter is that the management at all levels in Capital One is implementing strategic human resource management. In this manner it is addressing the issues of motivation and empowerment. According to the post-modern theory, business organizations need to maintain the continuous improvement process in order to build a sustainable competitive advantage (cited in Hill & Jones, 2007).However the development of a sustainable competitive advantage depends on access to human capital. Capital One has devised its human resource management policies in order to develop human capital. Even through it is not directly a ddressing the issues of motivation and empowerment, its policies are designed to make these issues the top priorities on the management agenda. Job rotation is one of the examples.According to post-modernism, job descriptions are no longer effective because they create a static organizational structure and therefore do not equip the organization with the abilities to adapt to fast-paced change in the external environment (cited in Besterfield, 2002).According to the post-modern theory, employees have to be groomed to assume a wide variety of positions so that changing organizational structures will not be a problem for them. We see Capital One addressing this issue through creating leadership capabilities throughout the organization. The company’s recruitment and selection strategies are implemented accordingly.For example, during the recruitment process, the most important qualification for the candidate is considered to be his ability to lead a change effort. Because of car efully implemented recruitment and selection strategies, the company minimizes the costs associated with training and development (cited in Ross & Perry, 2002).However the management does communicate with the employees in terms of the extent to which formal training and development programs can be arranged for the employees.A built-to-change organizational structure cannot be built without addressing the issues of motivation and empowerment. According to post-modernism, employees must be involved in the change management process (cited in Brigham & Ehrhardt, 2007). This facilitates the process of addressing employee resistance to change. The management at Capital One addresses this issue through building an effective communications structure which facilitates the dissemination of mission-critical information.As mentioned before, this maximizes the level of surface area. Strategy implementation in this regard has been facilitated through the creation of a flat management structure wh ich enables most employees to work in direct touch with the customers. This enables the employees to make the link between their work and the strategic focus of the company because working in direct touch with the customers means that the employees can see in which direction the organization should proceed in terms of customer relationship management (cited in Dess, 2007).Employee motivation and empowerment is the most critical factor in the post-modernist theory. This is because post-modernism as associated with a sustainable competitive advantage in business emphasizes employee motivation and empowerment.According to Michael Porter’s theory for strategy formulation, a business organization has three strategies at its disposal in building a competitive advantage: differentiation, cost minimization and quick response (cited in Baschab, 2005).However, according to the post-modernist theory none of these strategies will lead to the development of a sustainable competitive advan tage because they can be easily copied by competitor organizations in a fast-changing external environment.Therefore, post-modernism in business focuses on the building of a strategically aligned organizational culture as the source of a sustainable competitive advantage. A strategically aligned organizational culture cannot be built without effectively addressing the issues of employee motivation and empowerment.Employees must be involved in the change management process. In this organizational structure, the issues of employee motivation and empowerment are addressed effectively because they are directly involved in building the strategic focus of the company. This is an example of what we see in Capital One.This is one of the few American companies to have been able to weather the current crisis because of its focus on the built-to-change organizational structure based in employee motivation and empowerment. The company is not consciously addressing these issues as such.However b ecause of its strategies in recruitment, selection, job rotation and training and development, it has been able to involve the employees in the constant process of managing change. This has only maximized their productivity as employees are motivated to work for the company because they are empowered to act on behalf of the company.This has created an organizational structure based in motivation and empowerment which aligns employee interests to organizational interests. This is an example of post-modernism in business.ReferencesBaschab, John., et al. (2005). The Executive Guide to Information Technology. McGraw Hill/Irwin.Besterfield, Dale H., et al. (2002). Total Quality Management. McGraw Hill/Irwin.Brigham, Eugene F., and Michael C. Ehrhardt. (2007). Financial Management: Theory & Practice. South western college pub.Dess, Gregory G., et al. (2007). Strategic Management: Creating Competitive Advantage.McGraw Hill/Irwin. Hill, Charles., and Gareth Jones. (2007). Strategic Manageme nt Theory: An Integrated Approach. McGraw Hill/Irwin.Ross, Joel E. and Susan Perry. (2002). Total Quality Management: Text, Cases, Readings. Wiley.Zairi, Mohamed. (2005). Excellence Toolkit: Delivering Sustainable Performance. eTQM College Publishing House. The current business environment is characterized The current business environment is characterized by a considerable level of competitive rivalry and as a result, businesses have to maintain a continuous improvement process in order to build and maintain a competitive advantage. In this respect, the development of a sustainable competitive advantage is the critical success factor.However sustainability cannot be achieved unless the company determines the strategic focus.This is why developing a system for adopting goals becomes a critical consideration. In this respect, the management has to build the right organizational culture in which group dynamics can become facilitated.Employees are the most important assets of an organization and therefore the management has to create the right working conditions which maximize employee satisfaction. For this reason, the management might have to manage change on a continuous basis. In managing change, alignment with the strategic focus has to be maintained. In this respect adopting the righ t goals becomes the critical consideration.The question whether group dynamics are better at adopting goals than individual decision making can be answered depending on the situation that the company is in. There is no doubt that when it comes to managing change a cross-functional project management team must be built in order to adopt the right goals.This is because all the departments that are going to be affected by the change must be represented in the project management team. However the problem with group dynamics is that the process delays decision making (http://www.nysscpa.org/cpajournal/old/15703015.htm).One of the reasons for this delay can be groupthink in which the participants withhold views that may not conform in order to maintain membership (cited in Robbins & DeCenzo, 2003). Outside of change management, in the situation in which the decision making process has to be fast, individual decision making is undoubtedly the better option. Individually, the decision maker can speed up the process of decision making because fewer issues are considered.The problem with facilitating group dynamics in decision making is that the decision making process has to be based upon consensus. This has the advantage that the suggestions that are taken into consideration are diverse. As a result, the same problem is viewed from many different perspectives.The result is a process of brainstorming that can generate a lot of valuable ideas. However, in the situation in which the question is one of adopting goals, diversity of ideas can be a hindrance because it delays the process of decision making in adopting goals. In the event that the complexity of the situation is high then group decision making can be advantageous because too many issues will be considered, thus delaying the process.Therefore in the situation in which adopting goals does not have to take too many issues into consideration, group decision making may be the best option. However in the event that the situation is complex, then the individual decision maker will be in a position to do a better job because he can exercise intuition in arriving at a decision.From the above, it is made clear that there is no specific answer as to whether group dynamics or the individual decision maker will do a better job. The effectiveness of either of the tools depends on the complexity of the situation. The current business environment is characterized by a fast state of change.Therefore the decision making process has to be speeded up. In this respect, even in the situation which calls for many issues to be taken into consideration, the individual decision maker can do the best job. However in the event that the management of the company can afford to spend time on considering all the relevant issues, then group dynamics create the best infrastructure in which to conduct the decision making process (http://www.usfa.dhs.gov/pdf/efop/efo38561.pdf).However when facilitating group dynamics, the management must ensure that the decision making process is not affected by the need to reach a consensus. In such a situation, the participants are afraid of creating a conflict and therefore all the relevant issues are not taken into consideration.ReferencesSchwartz, Andrew E. (1994, August). Group decision-making. The CPA Journal Online.Retrieved February 19, 2009 from http://www.nysscpa.org/cpajournal/old/15703015.htm.Barlow, Jeff. (2005, October). Strategic planning for the Bloomington, Indiana, firedepartment. Retrieved February 19, 2009 from http://www.usfa.dhs.gov/pdf/efop/efo38561.pdf.Robbins, Stephen P., and DeCenzo, David. (2003). Fundamentals of Management. Prentice Hall. Â  

Discuss the Impact of Data Quality Problems

(Databases behind MySpace, CH-6) Discuss the impact of data quality problems on MySpace as described in this case study. How did they solve their data problems? What management, organization, and technology issues had to be addressed? 1) – Discuss the impact of data quality problems on MySpace as described in this case study. Since the Site was launched in 2003, the social network site â€Å"MySpace† has become the world’s leading social portal for connecting people who relate in connection with its content, and culture. MySpace projects an idea to its global community to experience the Internet through a social lens by integrating individual’s personal profiles, photo sharing, professional and entertainment videos, blogs, instant messaging, as well as one of the largest music community. MySpace. com has been one of the fastest growing sites on the Internet with 65 million subscribers and 260,000 new users registering each day. Yet with their unexpected growth along came the growth of other popular social networking sites such â€Å"Face book† and few other competitors which seemed to have gained ground, do to â€Å"MySpace† criticized performance. In its initial phases, MySpace operated with two Web servers communicating with one database server and a Microsoft SQL Server database. The site continued adding Web servers to handle increased user requests and demands, once the number of accounts exceeded 500,000 the site added more SQL Server databases; one served as a master database, and the others focused on retrieving data for user’s page requests. After two million accounts were activated, MySpace switched to a vertical partitioning model in which separate databases supported distinct functions of the Web site, such as the log-in screen, user profiles, and blogs. Yet at some point the separated functions will still share data which will create another problem to their list! After three million accounts were reached, rather than investing in more sophisticated types of servers that could eventually solve their problems, the site scaled out by adding many cheaper servers to share the database workload which became just another shortcut option and not a long term solution for the company. 2) How did they solve their data problems? The Company eventually switched to a virtualized storage architecture in which databases write data into any available disk, therefore eliminating he possibility of an application’s dedicated disk becoming overloaded. MySpace later installed a layer of servers between the database servers and the Web servers to store and serve copies of frequently accessed data objects so that the site’s Web servers wouldn’t have to query the database servers with lookups as frequently. Unfortunately, MySpace still overloads more frequently than other major Web sites. With a log-in error rate of (20 to 40%) on some days, the site is not effectively organizing or storing data at all, reason for which the site may have been losing subscribers. After the review of this case study, we can see the Importance of Database Technology and the Impact Data Quality provides to Websites and Social network sites and it can be determined that their existence depend on it.. (Information based on, MySpace Case study and www. forbes. com) 3) What management, organization, and technology issues had to be addressed? Some of the problems MySpace has encountered are the inadequate storage space on their database servers, slow access or no access through its log-in application, and the users’ inabilities to access data when requested. Over the years, MySpace has attempted to fix these problems by adding more Web/Database servers. Yet the main problem seems to be, adding the servers without restructuring the entire system in order to use their hardware and software more effectively. Another major problem â€Å"The MySpace Organization† has faced it’s been their management and personnel, It’s well known that they’ve had too many changes in personnel they were constantly hiring NET developers and losing them just as fast, which can create a definite unbalance for the company. In Jan, 2011 they announced a staff reduction by 47%. On the other hand they have dealt with numerous changes in management as well; many of the important people who helped create â€Å"The MySpace empire† are now gone. Few to mention are, former President â€Å"Tom Anderson who stepped down† while CEO â€Å"Chris DeWolfe was replaced† by former Facebook COO â€Å"Owen Van Natta†. The company’s most recent plan is to reinvigorate itself in the (social networking space) by going back to what made them popular in the first place â€Å"entertainment†. ith hopes that a new focus on the entertainment media including television, movies, & music will help in making the social networking site reclaim its place on the web. Despite efforts of redesigning the site their users have decreased, as well as their popularity. In November 2010, the company fully integrated with Facebook Connect calling it â€Å"Mash Up with Facebook† in an announcement widely seen, which in reality I believe is just the way of acknowledging Facebook is their # 1 competitor and is currently dominating the social networking industry. In my Opinion their main weakness was with strategy implementation, they concentrated in what came up day to day, like the additions of servers to support their users demand but they never really focused on priorities such as a solution to their Technical problems and the whole structural change it required. As time progresses business competitors will copy your product or service and a lot of times they won’t just copy, they’ll Innovate and overpass the quality of what’s already available therefore taking the place of # 1 and not a competitor.

The Postwar World After World War II

The Postwar World After World War II The most transformative conflict in history, World War II impacted the entire globe and set the stage for the Cold War. As the war raged, the leaders of the Allies met several times to direct the course of the fighting and to begin planning for the postwar world. With the defeat of Germany and Japan, their plans were put into action. The Atlantic Charter: Laying the Groundwork Planning for the post-World War II world began before the United States even entered the conflict. On August 9, 1941, President Franklin D. Roosevelt and Prime Minister Winston Churchill first met aboard the cruiser USS Augusta. The meeting took place while the ship was anchored at US Naval Station Argentia (Newfoundland), which had recently been acquired from Britain as part of the Bases for Destroyers Agreement. Meeting over two days, the leaders produced the Atlantic Charter, which called for self-determination of peoples, freedom of the seas, global economic cooperation, disarmament of aggressor nations, reduced trade barriers, and freedom from want and fear. In addition, the United States and Britain stated that they sought no territorial gains from the conflict and called for the defeat of Germany. Announced on August 14, it was soon adopted by the other Allied nations as well as the Soviet Union. The charter was met with suspicion by the Axis powers, who interpreted it as a budding alliance against them. The Arcadia Conference: Europe First Shortly after the US entrance into the war, the two leaders met again in Washington DC. Codenamed the Arcadia Conference, Roosevelt and Churchill held meetings between December 22, 1941, and January 14, 1942. The key decision from this conference was agreement on a Europe First strategy for winning the war. Due to the proximity of many of the Allied nations to Germany, it was felt that the Nazis offered a greater threat. While the majority of resources would be devoted to Europe, the Allies planned on fighting a holding battle with Japan. This decision met with some resistance in the United States as public sentiment favored exacting revenge on the Japanese for the attack on Pearl Harbor. The Arcadia Conference also produced the Declaration by the United Nations. Devised by Roosevelt, the term United Nations became the official name for the Allies. Initially signed by 26 nations, the declaration called for the signatories to uphold the Atlantic Charter, employ all their resources against the Axis, and forbade nations from signing a separate peace with Germany or Japan. The tenets set forth in the declaration became the basis for the modern United Nations, which was created after the war. Wartime Conferences While Churchill and Roosevelt met again in Washington in June 1942 to discuss strategy, it was their January 1943 conference in Casablanca that would affect the wars prosecution. Meeting with Charles de Gaulle and Henri Giraud, Roosevelt and Churchill recognized the two men as the joint leaders of the Free French. At the end of the conference, the Casablanca Declaration was announced, which called for the unconditional surrender of the Axis powers as well as aid for the Soviets and the invasion of Italy. That summer, Churchill again crossed the Atlantic to confer with Roosevelt. Convening in Quebec, the two set the date of D-Day for May 1944 and drafted the secret Quebec Agreement. This called for a sharing of atomic research and outlined the basis of nuclear nonproliferation between their two nations. In November 1943, Roosevelt and Churchill traveled to Cairo to meet with Chinese leader Chiang Kai-Shek. The first conference to primarily focus on the Pacific war, the meeting resulted in the Allies promising to seek the unconditional surrender of Japan, the return of Japanese-occupied Chinese lands, and Korean independence. The Tehran Conference and the Big Three On November 28, 1943, the two western leaders traveled to Tehran, Iran to meet with Joseph Stalin. The first meeting of the Big Three (United States, Britain, and the Soviet Union), the Tehran Conference was one of only two wartime meetings between the three leaders. Initial conversations saw Roosevelt and Churchill receive Soviet support for their war policies in exchange for backing the communist Partisans in Yugoslavia and allowing Stalin to manipulate the Soviet-Polish border. Subsequent discussions centered on the opening of a second front in Western Europe. The meeting confirmed that this attack would come through France rather than through the Mediterranean as Churchill desired. Stalin also promised to declare war on Japan following the defeat of Germany. Before the conference concluded, the Big Three reaffirmed their demand for unconditional surrender and laid out the initial plans for occupying Axis territory after the war. Bretton Woods and Dumbarton Oaks While the Big Three leaders were directing the war, other efforts were moving forward to build the framework for the postwar world. In July 1944, representatives of 45 Allied nations gathered at the Mount Washington Hotel in Bretton Woods, NH to design the postwar international monetary system. Officially dubbed the United Nations Monetary and Financial Conference, the meeting produced the agreements that formed the International Bank for Reconstruction and Development, the General Agreement on Tariffs and Trade, and the International Monetary Fund. In addition, the meeting created the Bretton Woods system of exchange rate management which was used until 1971. The following month, delegates met at Dumbarton Oaks in Washington, DC to begin formulating the United Nations. Key discussions included the make-up of the organization as well as the design of the Security Council. The agreements from Dumbarton Oaks were reviewed April-June 1945, at the United Nations Conference on International Organization. This meeting produced the United Nations Charter which gave birth to the modern United Nations. The Yalta Conference As the war was winding down, the Big Three met again at the Black Sea resort of Yalta from February 4-11, 1945. Each arrived at the conference with their own agenda, with Roosevelt seeking Soviet aid against Japan, Churchill demanding free elections in Eastern Europe, and Stalin desiring to create a Soviet sphere of influence. Also to be discussed were plans for the occupation of Germany. Roosevelt was able to obtain Stalins promise to enter the war with Japan within 90 days of Germanys defeat in exchange for Mongolian independence, the Kurile Islands, and part of Sakhalin Island. On the issue of Poland, Stalin demanded that the Soviet Union receive territory from their neighbor in order to create a defensive buffer zone. This was reluctantly agreed to, with Poland being compensated by moving its western border into Germany and receiving part of East Prussia. In addition, Stalin promised free elections after the war; however, this was not fulfilled. As the meeting concluded, a final plan for the occupation of Germany was agreed upon and Roosevelt obtained Stalins word that the Soviet Union would participate in the new United Nations. The Potsdam Conference The final meeting of the Big Three took place at Potsdam, Germany between July 17 and August 2, 1945. Representing the United States was new president Harry S. Truman,  who had succeeded to the office following Roosevelts death in April. Britain was initially represented by Churchill, however, he was replaced by new Prime Minister Clement Attlee following Labors victory in the 1945 general election. As before, Stalin represented the Soviet Union. The principal goals of the conference were to begin designing the postwar world, negotiating treaties, and dealing with other issues raised by the defeat of Germany. The conference largely ratified many of the decisions agreed to at Yalta and stated that the goals of the occupation of Germany would be demilitarization, denazification, democratization, and decartelization. In regards to Poland, the conference confirmed the territorial changes and gave recognition to the Soviet-backed provisional government. These decisions were made public in the Potsdam Agreement, which stipulated that all other issues would be dealt with in the final peace treaty (this was not signed until 1990). On July 26, while the conference was ongoing, Truman, Churchill, and Chiang Kai-Shek issued the Potsdam Declaration which outlined the terms  for  Japans surrender. Occupation of the Axis Powers With the end to the war, the Allied powers began occupations of both Japan and Germany. In the Far East, US troops took possession of Japan and were aided by British Commonwealth forces in the reconstruction and demilitarization of the country. In Southeast Asia, the colonial powers returned to their former possessions, while Korea was divided at the 38th Parallel, with the Soviets in the north and the US in the south. Commanding the occupation of Japan was  General Douglas MacArthur. A gifted administrator, MacArthur oversaw the nations transition to a constitutional monarchy and the rebuilding of the Japanese economy. With the outbreak of the Korean War in 1950, MacArthurs attention was diverted to the new conflict and increasingly more power was returned to the Japanese government. The occupation ended following the signing of the San Francisco Peace Treaty (Treaty of Peace with Japan) on September 8, 1951, which officially concluded World War II in the Pacific. In Europe, both Germany and Austria were divided into four occupation zones under American, British, French, and Soviet control. Also, the capital at Berlin was divided along similar lines. While the original occupation plan called for Germany to be ruled as a single unit through the Allied Control Council, this soon broke down as tensions rose between the Soviets and the Western Allies. As the occupation progressed the US, British, and French zones were merged into one uniformly governed area. The Cold War On June 24, 1948, the Soviets initiated the first action of the  Cold War  by shutting down all access to Western-occupied West Berlin. To combat the Berlin Blockade, the Western Allies began the  Berlin Airlift,  which transported desperately needed food and fuel to the beleaguered city. Flying for almost a year, Allied aircraft kept the city supplied until the Soviets relented in May 1949. That same month, the Western-controlled sectors were formed into the Federal Republic of Germany (West Germany). This was countered by the Soviets that October ​when they reconstituted their sector into the German Democratic Republic (East Germany). This coincided with their increasing control over governments in Eastern Europe. Angered by the Western Allies lack of action to prevent the Soviets from taking control, these nations referred to their abandonment as the Western Betrayal. Rebuilding As the politics of postwar Europe were taking shape, efforts were made to rebuild the continents shattered economy. In an attempt to expedite economic regrowth and ensure the survival of democratic governments, the United States allocated $13 billion to the rebuilding of Western Europe. Beginning in 1947, and known as the European Recovery Program (Marshall Plan), the program ran until 1952. In both Germany and Japan, efforts were made to locate and prosecute war criminals. In Germany, the accused were tried at  Nuremberg  while in Japan the trials were held in Tokyo. As tensions rose and the Cold War began, the issue of Germany remained unresolved. Though two nations had been created from pre-war Germany, Berlin technically remained occupied and no final settlement had been concluded. For the next 45 years, Germany was on the front lines of the Cold War. It was only with the fall of the  Berlin Wall  in 1989, and the collapse of Soviet control in Eastern Europe that the final issues of the war could be resolved. In 1990, the Treaty on the Final Settlement With Respect to Germany was signed, reunifying Germany and officially ending World War II in Europe.

The relationship between the Chinese and foreigners Essay

The relationship between the Chinese and foreigners - Essay Example In 1234, the Mongols joined forces with the song dynasty as allies and fought the Jurchen Ji dynasty. The Mongols emerged victorious and conquered the Jurchens. Though the Jurchens had conquered the song dynasty, they helped the Mongols fight the Jurchens (p 460). The song dynasty engaged in some skilful diplomacy to settle any border disputes that arose. The Song dynasty chose famous statesmen to act as ambassadors. During the song dynasty era, the interactions with foreigners had some positive impact to the Chinese. They were able to involve themselves in maritime trade. The Chinese also started to start a very strong and booming ship-building industry. The interactions enabled china to experience the economic revolution. Many foreign powers sent missions to china during the song dynasty era. However, the foreigners began to plan to acquire china. In 1279, the southern Song dynasty was attacked and destroyed. The foreigners captured and settled in the Chinese territory and later led to the establishment of the Yuan dynasty (p 464). The Yuan dynasty existed between 1271 and 1368. The Yuan dynasty maintained strong trade ties with the Mongols who helped capture the Song dynasty. They engaged in foreign trade with the Persians, Syrians and the Arabs. During the rule of Yuan dynasty the first Europeans to reach china, the Chinese were visited by envoys such as the Franciscan mission of Pope Nicholas in the mid-13th century, the Ordonic of Pordenone in 1320 and Marco Polo. There was also a visit by the Muslim advisors of the Mongol court. These were mainly engineers, cartographers and astronomers. All these envoys visited the Leaders in the Yuan dynasties. The dynasty was also visited by a Venetian merchant who visited China between 1275 and 1292. He wrote the Travels of Marco Polo when he returned to Italy from China (p 468). The Yuan dynasty helped to launch the age of exploration in china. Many European Foreigners had a keen interest in discovering china. The

Compare the great depression and to the great recession Essay

Compare the great depression and to the great recession - Essay Example After the speculative boom of the 1920’s, Americans invested great amounts in the stock market. However, these were primarily financed through loans and almost two-third of the nominal value of stocks was represented by loans in 1929. Accelerated share prices motivated greater investment as people speculated that share prices would continue to escalate. Consequently, an economic bubble developed and the margin buying meant that investors would incur great losses if the market took a downturn. Similarly, the Great Recession resulted from speculation about mortgages and securities. It was a consequence of providing loans for homeownership to uncredit-worthy people. Mortgage loans were secured with mortgaged securities; so because of margin buying, banks were on the verge of bankruptcy when the market went into recession. Milton Friedman in his book, A Monetary History of the United States advocates that the Great depression was not a consequence of the economic cycles, tariffs o r the Wall Street Crash (Friedman and Schwartz). In fact, what thrust the country into depression was the collapse of banks and financial institutes. Apparently, the same can be said for the Great Recession. More than the actual effects of the Wall Street Crash of 1929, the psychological effects deterred investment in the capital markets. In turn, business security affects job certainty so that is why a decrease in capital investment led to a decrease in consumption. However, the Wall Street Crashes did cause bankruptcies, restriction on credit, failing businesses, rising unemployment, decreased money supply and the like. Likewise, the Great Recession led to a decline in international trade, increased unemployment, and dropping commodity prices. The chain of events from significant federal spending to tax increases only aggravated both the crises. Thus, the leaders targeted the scapegoats such as the Wall Street Bankers for the crises.

Investigation Plan Assignment Example | Topics and Well Written Essays - 750 words

Investigation Plan - Assignment Example Anu. With regards to the questions that should be posed to her, the first of these is what specifically gave her the impression that she was not considered due to her ethnic background/religious views. Accordingly the second question would necessarily be whether or not the employer made any direct or indirect comments, whether legal or illegal with reference to national origin, religion, or any other aspects covered under the Civil Rights Act of 1964 (Guerin & DelPo, 2009). Similarly, the second stakeholder that should be interviewed by the EEOC is the human resources manager. Although if this is a small firm, the human resources manager may very well be the same as the general manager, if it is a larger firm, the human resources manager will be a separate position in and of itself. The reason for this individual being chosen is due to the fact that the EEOC will need to determine the level and extent to which compliance with an appreciation of the Civil Rights Act of 1964 is current ly being exhibited within the firm and within the employment process. With regards to the specific questions that the EEOC investigator should ask this individual, these would necessarily be concentric around the questions that are generally asked during an interview process as well whether an offer of employment was made over the phone to Anu. This second question will have a great deal of importance with regards to the final discussion that will be integrated within this brief analysis; i.e. the proof and understanding of whether or not an offer of employment was made and if it was to what conditions, if any, existed within this offer. The final stakeholder that must that certainly be is the hiring manager was responsible for interview Anu. As a result of the previous, the EEOC investigator will be able to determine based upon the spinal be whether or not Anu ultimately has a case or not (Leonard, 2007). The first question should be asked to this hiring is how many employees he/sh e employed at the time that Anu was offered her position stop this is an important but is the answer to that that Civil Rights Act of 1964 only applied to firms with 14 or more employees. If the firm had fewer than 14 employees the time that Anu was offered her position, this negates involvement that the EEOC might be played with regards to get case. Additionally, the hiring manager should be asked whether or not there is any process or work that a potential higher might be responsible for that would require them not to wear a sari. This last question is due to the fact that the Civil Rights Act of 1964 specifically denotes that an employer can make an exception to the discriminatory clauses elaborated upon in title VII should there be what is known and referred to as a bona fide occupational qualification. As such, if an employee in the bakery is responsible for a job that would require that they not wear loose fitting clothing, this might be understood as a bona fide occupational qualification (Lavin & DiMichele, 2012). Finally, it should be strongly noted that the exchange upon which Anu was offered the job took place over the phone stop accordingly, there exists no legal proof as to whether any conditions of employment were integrated within the offer was given. By discussing this topic with both the HR manager and the hiring

Ireland during World War I And the Role Britain Played Research Paper

Ireland during World War I And the Role Britain Played - Research Paper Example This essay stresses that after looking at the legislative measures passed during World War I and the events of Irish Revolution, it is evident that World War I was giving Britain too many problems. These developments ultimately gave the Irish people an opportunity to force Britain so that free Republic state of Ireland could be formed. This paper makes a conclusion that Britain followed a policy of sharp oppression in order to crush the rising. It was mainly fuelled by the belief that the rebels were acting with German connivance and help. However the execution of the revolutionaries by the government resulted in widespread public revulsion. This exacerbated the growing alienation of the Irish from the British administration. This in turn led to Irish popular support for the republican separatist movement Sinn Fein. Strong suppression of the Easter Rising by the British fueled popular support in Ireland for the Republican separatist movement Sinn FÃ ©in . It was due to this fact and the conscription crisis of 1918 that Sinn FÃ ©in was able to defeat the Redmondite nationalists in the general elections of December 1918 and won most of the seats. In short it can be said that the strong suppression of the rebellion alienated the British from the Irish. The political background of the Irish Revolution was set in the strong suppression of the rebellion by the United Kingdom. Strong suppression of the rebellion by the British Empire led to the fact that people of Ireland began to have sympathy for the revolutionaries and their agenda which led to the electoral victory of Sinn FÃ ©in.

Review of the Market Entry Modes

Review of the Market Entry Modes INTRODUCTION When we look at the development of world business, it can be easily noticed that recent years have witnessed a growing intensity of competition in virtually all areas of business, whether in domestic or international areas. In today`s changing and developing world, it has been getting more and more important and at the same time becoming difficult day by day to expand your business` borders. For this reason, it has also been getting more and more important to make the decision of going internationally and choosing an appropriate entry mode. The perception of this importance can be related to the answer of this question; â€Å"how come international business is important especially for domestic companies?† International business is that kind of trade that gives increase to the economy of the world. In this the demand and supply and the prices are influenced by the global issues. For instance, the change in political conditions in Asia can raise manufacturing cost and cost of labour of an American company which is in a country in Asia. This would then result in rise in the price of the product that you need to purchase from a local mall. If there is a decrease in cost of labour, on the other hand then you can have to pay relatively less price on the product. (Hussey, 2008) It is also another advantage of going internationally that it gives an opportunity to developed countries to use their resources effectively like technology, capital and labour. Since a large number of the countries already have natural resources and different inputs such as labor, technology, land and capital, they are likely to produce many products more efficiently and sell them for cheaper prices than other countries. A country can obtain an item from another country if it cannot effectively produce it within the national boundaries. This is the specialty of international trade. In same way a country can obtain an item from another country, for the reason of that product can be produced in its own country but with worse conditions such as lower quality or higher cost. Global trading also allows the different countries to participate in global economy encouraging the foreign direct investors. These individuals invest their money in the foreign companies and other assets. Hence the countries can become competitive global participants. Entering a Foreign Market Before entering international marketing, if we reflect on our perception what marketing means itself, we will face a few important definitions. According to Chartered Institute of Marketing, marketing is a â€Å"Management process which is responsible for identifying, predicting and providing customer requirements profitably†. (Lowe and Doole, 2001) Marketing involves; providing customer needs and wants, finding out best ways and methods to provide these needs and wants, orienting the firm towards the process of focusing on that satisfaction, meeting organizational objectives. In this way, it becomes important for the company or organization to prepare itself to achieve competitive advantage in the market. The company then needs to work on taking this advantage in the market. The company then needs to work on taking advantage by manipulating controllable functions of marketing, within the uncontrollable marketing environment which is directly affected by SLEPT factors, i.e. Political, Economic, Socio-Cultural, Technological and Legal. (Lowe and Doole, 2001) When domestic and international marketing are compared, it is argued that†what differences there are between these two markets â€Å". Actually, the key elements are still same. The concept is not likely to change to any market degree when a company moves from a domestic market to an international market. However, two main differences can be defined. First, of them, there are different approaching levels depending on international scope, and second, the company will be likely to face complexities and difficulties as the result of international marketing environment factors as it mentioned above. (Lowe and Doole, 2001) General Review of the Market Entry Modes For the majority of companies, the most important international marketing decision that they are most likely to take is how they should enter new markets, as these decisions which they make will directly affect every part of their business for many years in the future. There are advantages and disadvantages with each market entry method and critical in the decision-making process are the firms assessment of the cost and risk associated with each method and the level of involvement the company is allowed by the government, or want to have in the market. These factors determine the degree of control it can exert over the total product and service offer and method of distribution. (Chee and Harris, 1993) There is, however, no ideal market entry strategy and different market entry methods might be adopted by different companies entering the same market and/or by the same company in different markets. The Alternative Market Entry Modes The variety of alternative market entry methods are shown in figure below, depending on international involvement from virtually zero, when the company only makes its products for others to export but effectively does nothing itself to market its products internationally, to total involvement, where the firm might operate wholly-owned subsidiaries in all its key markets. (Chee and Harris, 1993) The market entry decision is taken within the company and it is determined related to the companys objectives and attitudes to international marketing and the confidence of its management teams to operate in foreign markets. In order to select most appropriate and effective market entry strategy, it is essential to take into account some point including; the company objectives and expectations relating to the size and value of predicted business, the size and financial resources of the company its existing foreign market involvement the skill, abilities and attitudes of the firms management for international business the intensity of the competition in target market, the affect of existing and expecting tariff and non-tariff barriers the nature of product considered for international entering the areas of competitive advantage, such as trademark or patent protection the timing of entry in relation to the market and intensity of competitive situation However, this list of entry modes is likely to be meaningful when the other factors which affect the entry mode and are very specific to the companys particular situation. For instance, the regulations of laws of the host country might be a barrier for a company to own 100 percent of an operation in that country. All companies should identify, analyse and monitor these external factors and consider their potential affect on their products/services. Although these external factors take place outside of the firms management teams control, they all must be taken into account as much as internal factors. (Chee and Harris, 1993) According to Terpstra and Sarathy (1994), alternative methods of foreign market entry can be summarized basically as shown below; Production in HomeMarket Foreign Production Sources -Contract Manifacture -Licencing -Assembly -Joint Venture -100 Percent Ownership and / or Indirect Exporting -Trading Company -Export Management Company -Piggyback, etc. Direct Exporting -Foreign Distributor -Agent -Overseas Marketing Subsidiary STARBUCKS IN CHINA In 1999, when Starbucks invested into China, the company entered the joint-venture agreement with three big local partners: Beijing Meida Coffee, Shanghai Uni-President Starbucks Coffee Ltd and Maxims Caterer (Asia Pulse, 2006). On the one hand, the company was able to meet requirements from the Chinese governments regulations and lower the risk and level of investment when entering a new market. In return, Starbucks sacrificed its control over development of those individual companies while only earning loyalty fees (ibid). As a result of joining the World Trade Organization (WTO) in 2001, Chinese government has loosened regulations on foreign investment, especially the removal of restrictions on foreign investment. Since then, share of local partners is no longer required for foreign companies (ibid). Consequently, Starbucks has paid out more than USD 21, 3 million to gain its share to 50 percent in Shanghai Uni-President Starbucks Coffee. Similarly, the company increased its stake s in Maxims Caterer to 51 percent and control over 50 percent of stock in Beijing Meida Coffee (Harris, 2007). Such forward integration gives Starbucks more control over its expansion which will be more aggressive in the near future (ibid). Besides, Starbucks is also concerned with coffee sources and prices. Currently, for the Chinese market, Starbucks imports coffee beans from its suppliers all around the world (Reuters, 2007a). Since these suppliers have been controlled tightly by the companys specialists, Starbucks can assure the quality of its products in China. However, Starbucks needs to pay import duty. Depending on the type of coffee, this duty may vary from 10 to 30 percent (Friedlnet, 2003). To make the problem worse, coffee prices have jumped from 89.36 US cents per pound in 2005 to 113.20 US cents per pound in 2007 and is expected to grow higher in 2008 (Reuters, 2007a). This may consequently influence the price of Starbucks product and influence Starbucks performance. I n America, as a result of the increase in price of dairy product, Starbucks raised the price of its coffee drinks by 9 cents and 50 cents for its whole bean coffee in 2007 (Reuters, 2007b). This is the second time Starbucks raises its prices. The first time this happened was in 2006 when Starbucks raised 5 cents for all of its drinks (USA Today, 2006). To prevent such potential price change in the future, Starbucks has been working with coffee farmers in many parts of China and trying to help them meet the company standards. Jinlong Wang, president of Starbucks greater China, expressed that â€Å"China does produce some quality coffee and sourcing from China would start very soon, maybe in a couple of year† (Reuters, 2007a). Starbucks also plan to build a roasting plant in China. This backward integration when applied successfully in the future, will give Starbucks a huge competitive advantage. After initial success with more than 540 stores across China, Starbucks is striving hard to expand its operation and turn China into the biggest overseas market in near future. However, the Chinese market has many differences to other market that Starbucks has entered. Average coffee consumption in China is projected to increase by 20 to 25 percent each year. Therefore, much more opportunity is waiting for Starbucks in the near future. Despite its success, Starbucks should continuously monitor changes from the external environment and prevent unfortunate incidents such as in 2000 when Starbucks was kicked out of the Forbidden City, a symbol of Chinese Culture (CNN, 2000). Failing to monitor and respond properly, China can be a graveyard for Starbucks ambitions. IMPORTANCE OF CHOOSING AN EFFECTIVE INTERNATIONAL MARKETING STRATEGY In today`s competitive international world, one of the most significant tasks for many companies which are preparing itself to enter a foreign market is to make the right decision about how the company should enter a foreign market. One reason for this is that this decision is likely to influence every part of its business for a long perid of time in the future. However, there are advantages and disadvantages of every single foreign market entry modes. For the aim of selecting the most appropriate and effective foreign market entry strategy, it is essential to take into account some point including; (Chee and Harris, 1993); the company objectives and expectations relating to the size and value of predicted business, the size and financial resources of the company its existing foreign market involvement the skill, abilities and attitudes of the firms management for international business the intensity of the competition in target market, the affect of existing and expecting tariff and non-tariff barriers the nature of product considered for international entering the areas of competitive advantage, such as trademark or patent protection the timing of entry in relation to t he market and intensity of competitive situation Recommended Strategies In fast-changing Chinese cities, finding locations that will embody the right lifestyle is more like gambling than science. Real-estate know-how is a hallmark of Starbucks worldwide, but the computerized mapping databases that are used to test a potential street corner in the United States would be little help in Chinese cities. Starbucks must continue to use joint ventures or license other companies to own and operate Starbucks stores as this philosophy differs from its domestic approach, where the stores are largely company-owned. The idea is that an experienced local partner can help identify locations, sift through tax issues and give Starbucks stores a more local community appeal. Once the market is established Starbucks will be given an opportunity to purchase a controlling interest in the partnership, which will then allow them more control and management of the overall operation and direction of the business. As Starbucks adds a whopping six stores a day on average, the company must continue to carefully consider everything from the direction of commuter traffic zipping by a potential drive-thru site to how many people are pounding the pavement on a busy urban block. As of Oct. 3, Starbucks had 12,440 stores worldwide, including 7,102 company-operated stores and 5,338 licensed locations. Starbucks must continue to open new locations as their market continues to grow. At some stage there are limits to their expansion, but to date the company has not seen any signs that they are near that optimal point or number. A major concern would include anything from a drop in quality to the brand losing its luster. Despite potential saturation and plans to add many more stores in China. Starbucks insists that it sees very little cannibalization of its existing business when a new store opens. In fact, the company says, one reason would-be customers dont end up buying a Starbucks drink is because the line or wait is too long. One solution is to open up another store nearby. Besides adding stores, drive-thru and kiosks throughout the world, Starbucks also has plans to make itself ubiquitous even in places where it cant squeeze in a store. It is getting ready to launch Starbucks-branded vending machines, which will let people buy warm lattes and other drinks in a nine-ounce can for $2.50. And thats in addition to the business it already does selling bottled cold Starbucks drinks and coffee beans in more traditional food stores. In closing if you see a mall in the United States today itll probably be there two years form now but, a year passes by in a Chinese location, and you almost wont know your way around there any more. Ive witnessed this first hand when I travel to China on business. This is just how fast the Chinese economy and market is growing and Starbucks is looking to convert 1.3 billion tea drinkers to coffee lovers. The key attribute to attain this surmountable goal is to continue the expansion plan in China and other countries in Asia. References Pulse A., (2006), â€Å"Starbucks Soars in China†, accessed on 15th February 2010, available from: www.atimes.com/atimes/China_Business/HF15Cb06.html Harris C., (2007), â€Å"Starbucks Exec Talks of High Hopes for Growth in Asia†, accessed on 18th February 2010, available from: http://seattlepi.nwsource.com/business/330121_starbuckschina04.html Reuters, (2007a), â€Å"Reuters Summit Starbucks to source coffee from China†, accessed on 21st February 2010, available from: www.today.reuters.com/news/articlehybrid.aspx?type=comktNewsrpc=33storyid=2007-09-04T075310Z_01_PEK299845_RTRIDST_0_CHINA-SUMMIT-STARBUCKS-URGENT.XML Reuters, (2007b), â€Å"Starbucks raising U.S. Drinks Price Next Week†, accessed on 22nd February 2010, available from: http://www.reuters.com/article/domesticNews/idUSN2337368320070723?feedType=RSSrpc=22sp=true Friedlnet, (2003), â€Å"Analysis: The Chinese Coffee Market†, accessed on 21st February 2010, available from: http://www.friedlnet.com/news/03031606.html USA Today, (2006), â€Å"Starbucks Raises Prices of Most Coffee Drinks by Five Cents†, accessed on 19th February 2010, available from: http://www.usatoday.com/money/industries/food/2006-09-22-starbucks-prices_x.htm CNN, (2000), â€Å"Starbucks Brew Storm in Chinas Forbidden City†, accessed on 16th February 2010, available from: http://edition.cnn.com/2000/FOOD/news/12/11/china.starbucks.reuter Terpstra V. and Sarathy R., (1994), â€Å"International Marketing†, 6th Edition, Orlando: The Dryden Press. Chee H. and Harris R., (1993), â€Å"Marketing a Global Perspective†, Fitman Publishing, London, and p: 21 Lowe R. And Doole I., (2001), â€Å"International Marketing Strategy: Analysis, Development and Implementation, 3rd edition, Thomson learning. Hussey R., (2008), â€Å"Importance of International Trade†, accessed on 15th February 2010, available from: www.thefreelibrary.com/Importance+of+International+Trade-a01073876158